Design for creativity

June 2, 2019

I’m a big fan of creativity, it’s not a secret.
experts say that in the future the majority of technical jobs will be replaced by automated systems.
That doesn’t scare me – it’s actually a blessing!
Leaving for us humans only the most interesting jobs that incorporating our skills, especially creativity.

One of the main topics that fascinates me is DESIGN FOR CREATIVITY.
Where do creativity comes from?
and more important, how can we use design to become more creative?

In my journey I have dedicated time to research that question,
I am happy to share with the principles of creative thinking and the way It could be translated into design.


Choose the right space – or improve the one you have


There are a few physical elements that increase creative thinking, before we get to the studies let me assure you that you can intuitively feel what kind of spaces help our performance.

What would you prefer-
A studio with high or low ceiling?
Natural or artificial light?
View to a back street or a green park?


Before & After, Seattle Organic Mediterranean Restaurant


In the 50’s more and more studied tested the way people are effected by their physical environment.
one study tested the way the ceiling height effect people’s thoughts.
they randomly divided the subjects into two groups: one group stayed in a room with a 3 meters high ceiling, and the second one stayed in a 2.5 meters high room.
then, each subject received a task that tests their creativity level.
The ones who stayed in the room with the higher ceilings has demonstrated better creative skills.
the researcher’s conclusion was that a room with a high ceiling generates a feeling of freedom and that effects the mind to become freer as well.
interesting fact is that it doesn’t matter what is the actual height of the ceiling as long as it feels like one.
on the other hand, low ceilings can be effective as well when you are seeking a technical nature of work, work that focus on small details such as accounting or even surgery.


Let the mind wander


Studies show that creative ideas happen when we let the mind wander.

In that magical gap between the state of focus and wander, our mind to comes up with new ideas and creative solutions.
That’s why very often we have our best ideas when we are in the shower, driving or exercising.

When I translate this idea to design, I make sure to create variety of spaces:

Some to work, some to take breaks in.

When you are trying to be creative It’s not about working as many hours as possible, its about allowing the mind to wander and to be exposed to new ideas.

In the Netflix show “Abstract: the art of design” Paula Scher says that her favorite place to come up with ideas is while being in a back seat of a taxi.

One of the elements that encourage creative thinking is having a choice- a variation of different spaces, ways to seat in.


Be open to new ideas – have a connection to the outside world.


Communicating with the street at Lisbon, Portugal

The Ancient Greek empire made many influential contributions to western civilization, especially in the fields of philosophy art and science.
What made them come up with so many wonderful inventions?
The location of the empire, just in the middle of the Mediterranean trade route allowed a flow of new ideas.

Being exposed to new ideas make us think of existing problems in a new approach.

Now imagine your project – are you communicating with new inspiration? Ideas?
How can we create a flow of new ideas into our daily life?

Is there an area that facing to the street? How can you create interacting with the flow of people passing by your project?
How about a weekly event collaborating with other businesses or the local community?
A weekly newsletter dedicated to creative news?


Silence can get in the way of new ideas – don’t isolate yourself completely.


Surprisingly, sometimes silence can harm your creativity.

According to a peer-reviewed study out of the University of Chicago,
“A moderate level of ambient noise is conducive to creative cognition.”
It means that being a bit distracted helps you be more creative.

If you are creating a co-working space, design it to a few different levels of noise:
A space where people are allowed to talk to each other, some background music.
another space for silence.
if you are working by yourself, try websites like “Coffitivity”, that offers different playlist of coffee houses sounds to keep you focused!


The list goes on and on, the most important thing when you are about to design a new project or even a room is first of all – define the purpose.
That will affect the scale, the materials, the design choices.

What did you think about my ideas?
I recommend to try it and test for yourself to see if it worked for you.
If you find it helpful let me know!